The reason for this being one of my favourite music videos is that the video is something completely original and never done by anyone else before. It is an extremely simple idea that when executed well, such as this video, has a really good effect. The video is also very fitting for the song as it brings a nice, upbeat feel to the viewer as they are watching and listening to the video.
Coldplay - Paradise from MyMITV on Vimeo.
One of my other favourite music videos is "Paradise" performed by Coldplay. The reason why I think this is music video is so good, is the fact that the video tells a story along with the lyrics of the song.
The lyrics of the song depict a story of a girl that as a child believed that the future would be a paradise, however as she gets older reality strikes and she realises that life is not as easy as she thought. The girl depicted in the story dreams of paradise every time she sleeps and wishes that she could wake to a perfect life.
The story that is depicted in the video is of an elephant (man in an elephant costume) that escapes from his life in captivity and strives to find his paradise and be where he belongs, in the wild with his fellow elephants.
The video also has an element of comedy in it, for example, the elephant riding a unicycle, travelling by public transport with a nun and using a "borris bike" to escape from the captivity. Coldplay fans will also notice that when the elephant takes his head off for a few seconds, it is actually Chris Martin (lead singer) that is wearing the costume.
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