Survey Results and Analysis

These are the survey results from the question 'What is your favourite music video?'

It is clear form these peoples favourite videos that people enjoy a narrative in a video.

These answers tell us that the majority of people watch music videos on YouTube, so this is where we are going to upload our music video.

This confirmed that people enjoy narratives in music videos as 66% of people said so.


















The results to this question told us what people like in music videos and what people like in music video narratives.

The answers to this question told us what the general public think of music videos and their opinion on the artists that create them, giving us more insight on our audiences view.

Getting survey participants.

To get participants for our survey, we posted the link to the survey on Facebook so that it would reach a large audience and give us more answers to our question, which would give us a better idea on what our target audiences preferences are.

Audience Research - Survey

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Artist Profile - 1984

1984 are a small, relatively unknown, British, indie band from London. As the band are not mainstream and fairly unknown, there is not much information about them and their history on the internet. The only details about them are on their myspace page, as they do not have any information on wikipedia or page alike. 

The band consists of four friends that decided to perform together and start a band. 

Steve Holbrook - Vocals and Guitar 

Gaz Sutherland - Lead Guitar 

Rob Power - Vocals and Bass 

Ben Tweedy - Drums 

Record Labels - Major/Independent

Record labels are essentially brands and trademarks that are associated with marketing songs, albums and music videos. Most of the time a record label is also a publishing company, which means that they manage brands, coordinate the production, marketing, promotion, distribution, manufacturing and the administration of copyright laws. In the music industry the majority of artists rely on record labels to expand their demographic, sell their albums, manage marketing and promote them by getting them time on TV and radio shows.

A major music label is a record label that is part of a large international media group, compared to independent record labels which are mostly small localised record labels.

Music video success criteria

There are many factors that contribute to a music video being successful, however the majority of the most successful music videos generally take advantage of all the factors.

One of the biggest factors in a music video being successful is it being memorable. This is because if a music video is memorable then a viewer does not need to remember any lyrics, or the name of the song for them to be able to come back to it. To be able to make a music video successful however, it needs to be unique, creative and enjoyable to watch. The most memorable music videos are those that were the first to do something and not copyable. Some good examples of music videos that or unique and creative are those made by Ok Go, such as 'Here It Goes Again' and 'This Too Shall Pass'.

Purpose of a music promo video.

The main purpose of a music video is to help advertise the single that the video is for. With a music video a single can become more popular than if it did not have a video and was just the song. This is because people may watch the video on YouTube or on TV and enjoy it, so they are more likely to listen to the album or tell their friends about the video/song.

One other purpose for music videos is that it is another way for people to remember the song, a good example of this would be 'One Day Like This' by Elbow, which is one of Elbow's most popular songs and this is most likely due to the music video being so memorable. The music video is simply of a man flipping a sign advertising available condos to buy, however the video is so hypnotic and together with the song can make the viewer feel happy watching it, as it shows a man who does not have much, but is enjoying himself and is obviously happy. People will most likely see this music video and not remember the name of the song, but all they need to do is search the internet for "music video condo sign flip" or a phrase along those lines and they will find the video.