Audience Theory - Suture

Suture implies that the audience gets "stitched" to the media text and feel that they relate to the characters and real world views expressed in a film. The audience are stitched to the text by 'invisible' techniques and conventions that are implemented by filmmakers. These conventions and techniques are those such as non-diagetic music, dramatic camera angles and editing techniques, which all cause the audience to become more emotionally attached to the narrative of the text, this forces them into a dominant reading, desired by the filmmaker. This can be seen in music videos with a strong narrative revolving around one protagonist, the viewer may relate to the character. For example, in our music video the audience may relate to the main characters feelings towards Little Red Riding Hood, throughout the video as the character becomes closer to the female character the audience are happy for the character, then at the end of the video Little Red Riding Hood runs away from the main character and this could be another relatable element to the video.