Jamie Thraves is an English writer and film director, born in Romford, Essex, who studied at Hull university and started making short films at the age of 20, after previously studying illustration. His graduation film "Scratch" (1991) and another of his short films "The Take-Out" (1993) both were nominated for and won many awards at short film festivals worldwide, this is where Thraves' success began. He then made another award winning film "The Hackney Downs" (1994) after he joined the Royal College of Art (RCA) in 1993. However he then left the RCA and joined a music video company called 'Oil Factory' where made a music video for Radiohead's song 'Just' (1995). This music video gained Thraves a lot of attention for its unique and original narrative structure and for its use of subtitles for the narrative sequences of the video.
One of Thraves' other extremely successful music videos was one that he created for the music video 'The Scientist' (2001) by Coldplay. This video, like 'Just' also has a very unique narrative structure. The video is Coldpay's lead singer Chris Martin singing the song while walking backwards in slow motion. This meant the Chris Martin had to learn how to sing almost the entire song backwards and then sing backwards while walking forwards for it to be reversed, it took him a month to learn. The narrative tells a story of Chris Martin and his partner being in a car accident and his partner dying and Chris walks away from the scene singing the song, however we do not know about the car accident until the end of the song as it is in reverse.
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