Music video success criteria

There are many factors that contribute to a music video being successful, however the majority of the most successful music videos generally take advantage of all the factors.

One of the biggest factors in a music video being successful is it being memorable. This is because if a music video is memorable then a viewer does not need to remember any lyrics, or the name of the song for them to be able to come back to it. To be able to make a music video successful however, it needs to be unique, creative and enjoyable to watch. The most memorable music videos are those that were the first to do something and not copyable. Some good examples of music videos that or unique and creative are those made by Ok Go, such as 'Here It Goes Again' and 'This Too Shall Pass'.