Monday, 1 July 2013

Purpose of a music promo video.

The main purpose of a music video is to help advertise the single that the video is for. With a music video a single can become more popular than if it did not have a video and was just the song. This is because people may watch the video on YouTube or on TV and enjoy it, so they are more likely to listen to the album or tell their friends about the video/song.

One other purpose for music videos is that it is another way for people to remember the song, a good example of this would be 'One Day Like This' by Elbow, which is one of Elbow's most popular songs and this is most likely due to the music video being so memorable. The music video is simply of a man flipping a sign advertising available condos to buy, however the video is so hypnotic and together with the song can make the viewer feel happy watching it, as it shows a man who does not have much, but is enjoying himself and is obviously happy. People will most likely see this music video and not remember the name of the song, but all they need to do is search the internet for "music video condo sign flip" or a phrase along those lines and they will find the video.

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