Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

1.

We cut to this shot of the guitar being played close to the camera multiple times throughout the music video. This type of shot is a big convention in videos for this genre of music as it demonstrates the band members playing their instruments and making the muic that their fans listen to. These types of shots are not seen in many pop videos as a lot of the time  instruments are not a part of the music and that is not how the artists identify  themselves, as opposed to indie/rock artists.

2.

This is also a common shot used in videos for this genre of music. Looking into the camera whilst lip-synching allows the viewer to connect more to the lead singer of the band/group. This type of shot accentuates the lyrics of a song as it forces the viewer to focus on the vocals of the song. 

3.

This is a shot that is commonly seen in any genre where the band/group contains multiple members. Generally the lead singer will be at the front, with instrumentalists at either side and a drummer at the back, however in our video we did not use a drummer. These conventions can be seen in almost any music video from the rock genre.

4.

This type of shot is not commonly seen in the genre of music videos that we have created, they are more common in pop, rap and modern hip hop videos. A shot like this would mostly be used for product placement purposes, however we have used this shot in order to assist the narrative and help the viewers understand the story better. Therefore by using this shot we have broken genrre conventions and I believe it majorly helps benefit the video.

5.

This is a shot that is hardly ever seen in music videos and is mostly used in films. A shot like this would generally be used in a romantic context, which is why we used it, as it implies a romantic connection between the two characters. This is shot is breaking conventions completely as it is not only absent in this genre but it is rarely ever seen in music videos at all. 

6.

This shot is similar to the shot of the entire band and the shot of the lead singer on his own, however this takes aspeccts of them both in order to create a different shot. The shot is more intimate than the shot of the entire band as it is closer to the band members and the focus is on less people, although it has a more dynamic feel to it that gives the viewer the imprresson of a band performing. This is a very common convention for the video to switch from a narrative to a band sequence at different angles. 

7.

This is another shot that breaks conventions of a music video as it is not commonly seen in music videos at all, however it follows the convention of a romance story. 

8. 

Our digipak does not break any conventions for our genre as the style we followed is a very common one and we used the same techniques commonly seen in digipaks, especially from the same genre of music that we used. On the included inside we included a message from the band as well as links to the bands twitter and facebook, it is common for a band to put a message to the fans on the inside of the digipak as only the customers that bought the digipak would see it. There is a picture of the entire band and a picture of myself, the lead singer, which is also a commonly seen convention with bands/groups a lot of the time the front-man is who the band is identified by.

9.

We followed the convention of creating a simple album cover, which is simply the image of the werewolf that we also used in the advert with the album name and artist name. The back cover of the digipak simply just contains the song list and has the same editing style on the picture as on the front cover. Half of the panels on our digipak contain pictures from our narrative, featuring the werewolf character, the other half contain images of myself and the other band members in the same location as some of the shots in our video. 

10. 

The magazine advert that we created is effective as we related it to our album cover, by using the same picture, but unedited. We followed the conventions of album adverts by using large, eye-catching font which gains peoples attention. Positive reviews are also seen very often on album adverts as this attracts people to purchase the album.