Evaluation Question 2

We attempted to make clear links between our main product and our ancillary tasks by using images for the digipak that reflect images seen in our music video. For example, the music video focuses on a character who becomes a werewolf at the end of the narrative, this is why we included images of the werewolf in the digipak. The digipak also contains images of the band that is seen playing the song throughout the song, this gives the viewer a sense of relationship between the album and the video. A number of the pictures for the digipak are taken in a location that is seen in the video in order to create that link between the main product and the ancillary tasks. It is a common trait for artists to link their music videos and album covers/posters/advertisements together in order to keep the consistency and maintain a theme.