Evaluation Question 3

This is a collection of the key words used in the answers given form our vox-pop, focus group and survey. The larger the words the more that the words were used by our target audience, this helped give us a good idea on what our demorgraphic looks for in a music video. This image that I created in an online program called 'wordle' allowed our group to understand that people enjoy music videos that are creative, original, lively and unique.

This is a screenshot from a focus group that we carried out by asking two students about our three separate ideas for a narrative and which idea they preferred best. After explaining the three possible narratives to the students they both agreed that the best idea for a narrative was to create a spin on the fairy-tale 'Little Red Riding Hood'. Although we were already confident on this idea as a narrative for our music video, this focus group allowed us to confirm that this was the best idea and that we did not need to rethink any of our other narratives.

These are multiple screenshots from a vox pop that we created before the planning stage of the process. We asked our interviewees about their favourite music videos, what makes a good music video and where/when they watch music videos. This vox pop enabled us to create a brainstorm of ideas, which we elaborated on in order to get a collection of ideas and start to plan our music video. A vox pop is an effective technique as it allows us gather a large amount of peoples ideas in a short amount of time, which we can edit together and play all the responses to a single question one after the other. Completing these vox pops allowed us to decide what type of video to create and what conventions are needed for a successful music video.

These notes show feedback that we received after showing the rough cut of our music video to students applying to study higher level media at university. This feedback helped us to polish off our last minute editing mistakes and confirm whether our editing style was adequate and enjoyable.